In the world of digital infrastructure, success is typically measured in megawatts, PUE scores, and expansion roadmaps. However, KIO Data Centers, a leading operator across Mexico and LATAM, recently proved that the most valuable metric might be the human story behind the specs.
KIO was honored with the Best Marketing and/or Social Media Campaign at the 2025 Global Connectivity Awards in London. The winning campaign put a spotlight on KIO’s most striking competitive advantage: 50% of its leadership team is composed of women.
This achievement isn’t the result of a formal policy; it’s simply the natural outcome of a culture committed to recognizing top talent. In an industry where gender diversity has historically been a challenge, KIO strategically leveraged this internal reality into an educational message about talent and equity, which lends itself to better business outcomes.
The Business Case for Leadership Diversity
The data center and digital infrastructure sectors are severely underrepresented by women, particularly in senior roles. According to the Uptime Institute’s 2024 Global Data Center Survey, 80% of data center teams report that 10% or fewer of their staff are women.
KIO's 50% leadership representation stands in stark contrast to these figures. And for KIO this is a business imperative. Research by firms like McKinsey & Company consistently shows that companies with greater gender diversity in leadership roles are up to 48% more likely to achieve above-average financial returns.
KIO's leaders articulated this advantage in their campaign:
“Equal opportunities lead to better decisions and attract the best talent, regardless of gender,” notes Marketing Director, Georgina Rangel.
Hasive Solis, VP of Retail Sales, reinforced the long-term impact: “The role of women in the industry is fundamental. Their perspective drives change, paves the way for new generations and strengthens decision-making.”
Award-Winning Results
The campaign successfully showed that in a market saturated with technical claims, the "human story" is the ultimate differentiator. The message of values reinforcing the brand, and driving better business decisions, resonated widely, achieving over 2,000 interactions across various platforms.
Impact That Extends Beyond the Campaign
As a result of this initiative, several efforts emerged that have generated a meaningful impact beyond the recognition received. Among them is a campaign developed in partnership with the Children’s Museum, through which an exhibition sponsored by Katya Echazarreta, the first Mexican woman to travel to space with NASA, was supported with the goal of inspiring and encouraging girls and young women to pursue careers in STEM.
These actions also became a source of inspiration for the creation of WOMIND, an internal mentorship program developed by KIO Data Centers in partnership with Dalia Empower as part of its Corporate Social Responsibility strategy. Through in-person sessions, online training, and webinars, the program has trained more than 162 women, with the purpose of recognizing, validating, and advancing the development and growth of female talent both within the organization and across the technology industry.
KIO’s award-winning campaign serves as an essential lesson for the entire digital infrastructure industry: a commitment to leadership equity is not a soft side project. It’s a powerful narrative that elevates a brand, attracts premier talent, and directly supports the rigorous decision-making needed to lead in a complex, high-growth global market.
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